Vice President of Brand Partnerships & Acquisition

About Nisolo

Nisolo is a sustainable fashion brand that produces footwear and accessories for women and men. We are an E-Commerce, D2C Company composed of smart, driven teammates committed to excellence and strategically improving our work. We are passionate and compassionate, ambitious and pragmatic. We work together in pursuit of the common goal to grow a healthy, household name brand and push the fashion industry in a more sustainable direction.

About the Position

The Vice President of Brand Partnerships & Acquisition will be responsible for the management of customer-facing, demand-generating, marketing campaigns for Nisolo through leveraging partnership channels including Affiliates, Influencers, Sponsored Content, Traditional and Innovative Third Party Sellers, and Amazon. They will also assist in supporting earned and paid search programs through these channels and Nisolo.com overall. This position will create, implement, and manage revenue generating partnership programs to drive new users to Nisolo digital platforms and be accountable for the traffic driving performance of managed channels.

Responsibilities

  • Provide leadership and direction to your direct report team and ensure the continued development and management of a professional and efficient organization.
  • Act as liaison and communicate needs and ideas between your department and other members of the Nisolo leadership team.
  • Support and execute an e-commerce vision that is aligned with the company’s short and long-term goals and long-term strategic plans.
  • Proactively advance our customer acquisition tactics and strategies for partnership channels across affiliate, third party sellers, and third party dropship marketplaces, like Amazon.
  • Stay current with industry trends, standards, and best practices to better identify customer needs by analyzing and reporting trends and influences of outside factors for both online, specifically, and the business at large.
  • Optimize affiliate efforts that align with the existing marketing and business goals of the whole company.
  • Establish a business plan/forecast that comprehends a portfolio management approach that is considerate of all varying partnership channels.
  • Leverage paid owned and earned media types for the channels and how they work synergistically to drive channel and brand performance.
  • Provide recommendations to the CMO and Nisolo leadership team on which affiliate marketing platforms, drop ship, Amazon, and wholesale channel tools to utilize.
  • Support the selection of key vendors such as affiliate partners, third party drop ship operators, and/or other agencies.
  • Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with core channel partners.
  • Optimize buys, renegotiate rates, cancel, or renew partnerships as necessary, as well as refresh and optimize creative units and media placements for partner channels.
  • Partner with Nisolo’s internal marketing and creative team to develop campaigns and creative assets to achieve tactical needs, meet strategic goals, and drive channel ROI.
  • Collaborate with merchandising, supply chain, and distribution center teams to remain up to date on flow-through stock levels or stock issues in support of wholesale, third party drop ship, and Amazon channel needs.
  • Deliver on revenue and marketing targets and report on a monthly, quarterly, and annual basis by constructing robust and resilient channel tracking and performance dashboards.
  • Drive the channel budget allocation processes, in partnership with the CMO and other leaders across the company, to balance short-term financial goals with long-term investment in order to build and accelerate the growth of the customer base.  
  • Oversee the partner purchase order (PO) and invoice processes through PO creation, invoice handoff for on-time payment, reconciling for discrepancies with finance, wholesale partners, networks (Commission Junction) and vendors.
  • Inform and engage company-wide leadership to provide continuous line-of-sight of e-Commerce key initiative updates and performance metrics with sound, fact-based rationale for delivering results.
  • Offer an ‘open-door’ policy with your team. Provide an environment of mentorship, support, and trust. Help build a roadmap for their professional development goals and personal well-being.

Skills & Qualifications:

  • 10+ years of experience in affiliate and/or acquisition marketing. D2C fashion experience is highly desirable.
  • 5+ years of management experience in the fashion and/or footwear industry.
  • Ability to attract, train, and retain world class talent.
  • Natural ability to professionally develop members of your team, taking care to balance their personal goals and those of the overall business.
  • Affiliate, third party drop-ship and marketplace management, Amazon and wholesale marketing experience preferred.
  • Digital agency experience preferred in support of paid digital marketing programs including strategy, creative, and performance management and scorecard development.
  • Significant omni-channel experience across the entire modern marketing mix, including expertise in both online and retail store demand generation and offline performance marketing channels.
  • Ability to impact revenue and growth trajectory of a high-growth business due to a combination of team building and mentorship skills, as well as innovative ideas
  • Knowledge of marketing attribution methodologies and the ways in which common models are used to evaluate performance.
  • Consummate team player, putting others before self, and
  • Humble, ethical, and dependable in dealing with their marketing team, peers, leadership and, Nisolo partners.
  • Customer focused, servant leader with excellent interpersonal and communication skills who actively engages stakeholders at all levels.
  • Business savvy with the ability to grasp the business model, analytics, and strategic plans of the company.
  • Expert knowledge preferred in:
    • Microsoft Excel, Powerpoint, Google Suite
    • Shopify, Amazon Seller Central
    • Podcast and newsletter advertising
    • Analytical software: Coremetrics/Google Analytics
    • Dropbox
    • Asana, Basecamp or Trello, Slack or Teams
    • Commission Junction or other affiliate networks
    • CRM tools
    • Analytical software: Coremetrics, Google Analytics
  • Excellent written and verbal communication skills.
  • Outstanding analytical, planning, organizing, and problem-solving skills.
  • Ability to work alongside and communicate with senior management level executives.
  • History of strong relationships and contacts at key brand partners.

Compensation: Based on previous experience and expertise.

Timing: Estimated start date: Summer 2019. Only candidates who pass through to the interview round will be contacted.

Location: Nashville, Tennessee

Next Steps: If you are interested in applying for this position, please email a single PDF document containing a cover letter, answers to the questions below, and a résumé to connie@nisolo.com with the subject line “VP of Brand Partnerships & Acquisition [Applicant’s Name].”

  1. What are the 3-5 keys to success for you in the role of Vice President of Brand Partnership & Acquisition at Nisolo? How do these keys to success tie in to your strengths and experience?
  2. Expound on your experience managing brand partnerships and acquisition and driving marketing campaigns throughout digital channels from inception to launch to post-launch analysis.