Retention Marketing Leader

About Nisolo

Nisolo is a sustainable fashion brand that produces footwear and accessories for women and men. We are an E-Commerce, D2C Company composed of smart, driven teammates committed to excellence and strategically improving our work. We are passionate and compassionate, ambitious and pragmatic. We work together in pursuit of the common goal to grow a healthy, household name brand and push the fashion industry in a more sustainable direction.

Key Responsibilities

The head of Retention Marketing will lead the strategy, development, and execution of Loyalty and CRM initiatives including campaign management, execution, reporting, and analytics marketing. This person should be intellectually curious, self-motivated, and thrive amidst change. This position will focus on improving opportunities to engage consumers, drive store traffic, increase order size, engage prospects, and deliver growth.

Essential Functions

  • Apply a data-driven approach to identify, evaluate and prioritize program opportunities that increase engagement and optimize lifetime value across customer cohorts.
  • Develop and execute strategies that strengthen lifetime value, enhance the customer journey, and provide significant opportunities for marketing and engagement.
  • Lead strategic development of a CRM road map including integration across channels.
  • Accountable for building, driving, and enhancing our loyalty program and driving enrollment and engagement of our customers.
  • Apply learnings from consumer-level data to develop segmented audience-based campaigns.
  • Be the expert on loyalty program best practices and competitor programs to gain an understanding of trending behaviors in the marketplace.
  • Develop and manage key customer journeys, retention, and reactivation initiatives
  • Report on metrics on loyalty engagement and promotional effectiveness.
  • Drive development of direct mail retention program.
  • Create and execute SEO and SMS strategy.
  • Collaborate with cross-functional teams and provide guidance to grow engagement, revenue and to optimize the overall customer experience.
  • Supervise, recruit, mentor, and participate in career development of the marketing team
  • Drive results in collaboration with multiple stakeholders to drive business results.

Professional Experience/Qualification

  • 7+ years Retention marketing experience.
  • Significant participation or direct ownership of a $20 million or greater P&L and/or 100% CAGR growth rate.
  • Proven achievement in creating data-driven strategies and solutions to support customer lifecycle and LTV business objectives.
  • Strong understanding of cohort analysis and interaction between CPA’s ROAS, LTV and retention rates over time.
  • Demonstrated experience with CRM systems and strategies
  • Expert on loyalty program best practices and competitor programs to gain an understanding of trending behaviors and the marketplace.
  • Strategic, analytical and creative thinker
  • An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
  • Track record of success in hiring, managing & developing talent to be high-performing and high-committed team
  • Proven experience in managing multiple functions in a fast paced, changing environment
  • Excellent communication and persuasion skills
  • Strong grasp of business strategy and the ability to prioritize opportunities
  • Wholesale/Brick & Mortar or Web Development or Branded Content experience an added plus.

Education: A Bachelor’s degree is required. An MBA or advanced degree is a plus.

Compensation: This individual will receive a competitive base salary, bonus and equity.

Next Steps: If you are interested in applying for this position, please contact Jacob Van Etten at Jacob.Vanetten@KornFerry.com or +1 (469) 904-6078.

 


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