Nisolo + Your Support = The Unreasonable Institute

Nisolo + Your Support = The Unreasonable Institute


Fellow Nisoleños around the world, we are writing first and foremost to say thank you for the support that you have offered Nisolo over the past two years. Whether you have bought shoes, shared ideas or contacts, told your network about Nisolo, or perhaps a combination of ALL this and more, I hope that you realize that without your support, Nisolo would not be where it is today. Thank you for that so very much!

On a macro level, Nisolo is in a very exciting stage. We have made some incredible contacts and built steady momentum for our brand. In Peru, our impact has proven to be successful, as we are sustaining over 30 jobs and have increased income levels of our artisans by up to 500% over the last year and a half. In order to continue growing our impact and our brand, we have a few micro-level needs that will enable us to grow the impact of our social enterprise by 10x over the next 3-5 years. This is where we need your help.

We are VERY excited to share the news that we have just been accepted into the 2013 class of social impact entrepreneurs at The Unreasonable Institute in Boulder, CO! Ultimately, the institute will provide invaluable resources necessary to scale our business and our social impact by 10x. Below, you will find a brief rundown on why this is so exciting and how we really need our community's help in order to make this a reality for our team. We encourage you to take a minute to read more about the institute and the implications of attending. Then, if you would like to support this next big step, please consider helping us reach our goal of raising $6,000+ by next Thursday (Feb 14th). Please remember that any amount helps to get us there!

If you have any questions, ideas, feedback, or want to know more, please feel free to reach out via email at nisolo@nisoloshoes.com!  Thank you very much for your support to date, and thank you in advance for considering to help us begin this new chapter in Nisolo's history.

Where are we now?

Over the last week, 33 amazing Nisolo fans have helped us reach $2,925. That leaves us with around $10,000 to go, and only a few more weeks to raise it on the Unreasonable Marketplace! Here is a breakdown of what that looks like for us to reach the finish line:

Unreasonable Institute - 10000

Here is our page where you can read more and donate directly (all donations are tax deductible):

Picture 43

What does it mean that we were accepted into The Unreasonable Institute?

After a very rigorous application and multiple round interview process, we were 1 of 12 companies selected out of 277 social enterprises from 47 different countries around the world to be accepted into this extremely influential program. To say the least, we are excited, and completely humbled to have this amazing opportunity before us!

What is The Unreasonable Institute?

For a more exciting intro, check out last year's trailer (or you can keep reading):

Picture 44

Each year, the Unreasonable Institute unites a dozen or so entrepreneurs from every corner of the globe to live under the same roof for six weeks in Boulder, Colorado. These entrepreneurs receive customized training and support from 50 world-class mentors, ranging from a Time Magazine Hero of the Planet, to the head of user experience at Google X, to an entrepreneur who’s enabled over 20 million farmers to move out of poverty. In the process, they form relationships with corporations and international organizations, receive legal advice & design consulting, and get in front of hundreds of potential funders. Unreasonable’s goal is to bring all the resources to accelerate these ventures so they can scale to meet the needs of at least one million people each.

What does this mean for Nisolo?

Attending The Unreasonable Institute will allow us to “accelerate” Nisolo, prepare us for the “next level,” get connected to impact investors, and allow us to SCALE our current operation to 10x from where we are currently…thus creating 10x more jobs (which would mean creating over 300 jobs!).

Why do we need your help?

In order for our team to attend the six week accelerator program this summer in Boulder, we have to RAISE the funds just like the other ventures that were accepted. So, we are putting together a campaign to make this happen. In total, we have to raise $13,200 by the end of February. This means we NEED your help to spread the word!

To date, around 95% of Nisolo's revenue has been given to growing our operations and our social impact. As a business in the beginning stages like the others that have been accepted to attend, finding the money to cover the cost of this institute would inhibit our ability to focus on growing our operations, which is imperative to our long term success.

To check out the other accepted entrepreneurs, you can take a look here: http://marketplace.unreasonableinstitute.org/campaigns/sort/help

Here is how you can help:

Donate & help spread the word: We are asking for you to please consider donating to our page. Our goal is to raise at least $6,000+ by February 14th. If we can leverage a solid amount of good friends like you to help, then we will reach our goal. In addition, we ask that you would not only consider donating, but also think of 5-10 friends or family who you think would be on board with the cause…and help spread the word to them.

Here is the Nisolo marketplace page that you can share with others and where you can donate: http://marketplace.unreasonableinstitute.org/campaign/detail/830

Push via social media: We will soon be posting on our social media listed below about this fundraiser. Please help us spread the word by sharing, retweeting, and liking our posts! We will be doing update posts every few days—the more you can keep re-tweeting and sharing, the better! We need momentum to raise the remaining $10K!

Inline image 3  www.facebook.com/nisoloshoes

Inline image 4 www.twitter.com/nisoloshoes

Inline image 5  www.instagram.com/nisoloshoes

Inline image 6  www.pinterest.com/nisolo

Get businesses involved: These donations are tax deductible, so if you know of any businesses that you think would like to participate in linking their name to a social enterprise, then this would be a great way for them to utilize their yearly "giving" budget!

Get Creative: Let us know of any great ideas that you might have to help us raise support, and feel free to utilize them yourself!

Again, if you have any questions, ideas, suggestions, or feedback, please do not hesitate to reach out. Thank you very much for your support in the past and for your consideration of helping Nisolo start the next (most powerful and most important) chapter of our history!

-The Nisolo Team


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