Tiny Spark, Nisolo, and The Business of Doing Good

Tiny Spark, Nisolo, and The Business of Doing Good


In today's blog post, we would like to feature Amy Costello, a highly decorated reporter, producer, and Nisolo fan. After spending the last fifteen years reporting on some of the most pressing human rights issues of the day (and often in extremely dangerous situations), Amy has redirected her career path over the last two years to create Tiny Spark.

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Why would Amy move in a new direction after spending her career reporting for the likes of National Public Radio, PBS television, and the BBC World Service? Because she believes that in a world where "doing good" is becoming more and more of a great marketing move for businesses, there must be some level of accountability to ensure that those who claim they are "doing good" are actually changing things for the better and not the worse.

One of Amy's most well known pieces since launching Tiny Spark has been a feature entitled "TOMS Shoes: A Closer Look." Within the 19 minute podcast, Amy questions whether or not the TOMS model is actually "doing good" for the benefactors of their "giving shoes." In addition to bringing in experts to speak into the matter, Amy invited Nisolo founder, Patrick Woodyard, into the studio to speak about Nisolo as an alternative approach to simultaneously tackling social good and for-profit business principles.
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What has been the result of Amy and Tiny Spark's investigation of "The Business of Doing Good" as it relates to the TOMS model? Due in part to her work and the critiques of people like Tom Murphy and Saundra Schimmelpfennig, Blake Mycoskie recently announced that TOMS would begin manufacturing some of their "giving shoes" in a way that creates jobs in the countries where the shoes are given away. In addition, TOMS is now looking for other ways to create a more lasting social impact, including launching a new Marketplace where consumers can buy socially conscious goods.
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These are positive first steps in the right direction for TOMS and are big wins for the social enterprise space. Way to go Amy Costello, Tiny Spark, and everyone else who has had the courage to pragmatically critique "The Business of Doing Good." If you would like to learn more about Tiny Spark or would like to support the important work that Amy is doing, we encourage you to check out Tiny Spark's active Kickstarter campaign. Only five days remain, and they are so close to reaching their goal!
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Thanks so much for reading, and have a great rest of the week!
- The Nisolo Team

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